The platform is rolling out a fresh option that allows them to lessen the quantity of AI-created media appearing in their streams. This step comes as the platform revealed that it currently hosts in excess of 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale launch. This development aligns with a rise in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising video streams on a popular video site primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the ability to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its network labeled as made with AI. Collectively, more than 100 mn pieces of content are uploaded to the service every day, making AI content a relatively small percentage of its complete catalog.
User Control Features
Members will be capable of limit or boost the volume of AI-generated videos they watch by using the “manage topic” option in the app and selecting AI-made media. Additional categories that currently be adjusted under the filter cover current affairs, style, aesthetics, and choreography.
Platform Guidelines
The platform’s policies mandate creators to identify “realistic” AI-made content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the platform will now add an artificially created watermark to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is designed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a $2 million AI literacy fund for professionals and groups to develop learning resources about responsible artificial intelligence. This initiative will support educational bodies dedicated to teaching coding and technology.
Platform Protection
TikTok has justified its moderation strategy, amid controversy over proposals to lay off a large number of content moderators in the UK. TikTok is planning to cut 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content before it gets reviewed by people. TikTok announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is really helping us work at speed.”
